GoPro Hero 11 Black launch live: it’s new action camera day for GoPro and DJI

If you’re in the market for a new action cam, today is a very big day – both GoPro and DJI have announced launches for what are likely to be two of the best action cameras of the year. And we’re here to guide you through the downhill trail to the official lift-off for what could be several new tough cams.

GoPro’s recent teaser revealed that it’ll be launching two Hero 11 Black action cameras today – a standard action camera that looks similar to the Hero 10 Black, and smaller mini version that has echoes of its previous Hero Session. That’s a big change from the last few generations and could prove popular with those who are looking for a smaller, cheaper GoPro.

GoPro and DJI launch details

What’s launching? GoPro and DJI both have launches today for new action cameras.
When are they happening?
GoPro’s event kicks off on September 14 at 9am EDT / 2pm BST / 11pm AEST. DJI’s will be an hour before at 8am EDT / 1pm BST / 10pm AEST.
How can I watch? Head to GoPro’s YouTube livestream page or DJI’s YouTube livestream page.

DJI, meanwhile, is attempting to upstage GoPro on its big day by hosting an action cam launch event just an hour before the arrival of the Hero 11. Cheeky. Based on the launch teaser and recent leaks, it seems we can expect a DJI Osmo Action 3 that’ll be the spiritual successor to its original Osmo Action camera.

All of this makes today one of the biggest days we’ve ever seen for action cameras. And there are bound to be some big surprises as GoPro and DJI battle for the attention of adventurers who are high on the feeling of actually being able to go out and travel again.

You can find all the details on how to watch the two launches in the box to the right. But in the run-up to the two big announcements, we’ll be here to provide some in-depth analysis on how we got here, what to expect and, ultimately, who has won the great GoPro and DJI tussle of 2022.

Hello, I’m Mark (TechRadar’s Cameras editor) and I’ll be leading you through what is probably the biggest ever day for action cameras. That might sound like industrial-strength hyperbole, but I’ve been covering and using action cams for several years since the Hero 6 Black. And I’ve definitely never seen two launches this big take place within an hour of each other. 

It’s going to be a fun day, particularly as there’s a tasty ‘GoPro vs DJI’ sub-plot going on. Stay tuned for regular updates, as I’m going to delve into the backstory of why these two camera giants are seemingly taking each other on, UFC-style, on the same day. Then as the launches approach, we’ll dig into the rumors to see what we’re likely to get and how they compare.

Okay, first up – let’s confirm when and where you can tune into these two big GoPro and DJI launches.

DJI has sneakily scheduled its action camera launch to take place one hour before GoPro at 8am EDT / 1pm BST / 10pm AEST. You can watch its big reveal at the YouTube page above. 

For a taster of what’s to come, check out our DJI Osmo Action 3 rumor round-up. Spoiler alert: it’s expected to be an updated version of its original DJI Osmo Action from 2019. But surprises are always possible with DJI.

On paper, GoPro’s launch is likely to be the bigger of the two. That’s because its teaser poster shows two Hero 11 Black action cameras, including a new smaller model that could be the rumored Hero 11 Black Mini.

You can tune into the official launch today at the YouTube page above at 9am EDT / 2pm BST / 11pm AEST. It’s likely to be a pre-record rather than a live event, but given the amount that’s expected to be announced, it’ll be well worth sneaking off to a ‘meeting’ to tune in.

For a primer on all the rumors, check out our GoPro Hero 11 Black round-up. It also contains our wishlist for GoPro’s next flagship, which I’ll be ticking off or marking in red pen during the launch, like a gadget exam moderator. 

(Image credit: Future)

So why are GoPro and DJI launching new action cameras within an hour of each other today? The backstory is pretty fascinating. The two companies have been on a collision course ever since GoPro made the ill-fated decision to enter the drones space with the GoPro Karma (above right) seven years ago.

Back then, DJI’s Phantom drone didn’t have its own camera, but was compatible with GoPros. So the two companies discussed teaming up to make a drone. DJI founder and CEO Frank Wang revealed this in a 2015 interview with Forbes (opens in new tab), revealing that negotiations stalled because GoPro “treated us like the original equipment manufacturers”. 

With DJI “not willing to be someone else’s accessory”, the two companies went their separate ways – and have been competing head-on ever since. GoPro’s Karma drone was a disaster, but it’s now making action cams like the Hero 10 Black Bones for drones. And DJI is making drones, like the DJI FPV above, and also action cams, like the one we’re expecting to see today just an hour before GoPro’s launch. 

It’s getting feisty – and that’s both fun and good for anyone who’s looking to buy an action cam.

GoPro’s original ‘GP Hero’ from 2005. Yep, it’s a film camera. (Image credit: GoPro)

It’s fair to say that GoPros have come a long way in the 20 years since the company was founded. Above is the first GoPro from 2005 – incredibly, it was a disposable 35mm film camera stuck inside a waterproof case.

There was no video recording and you had to wind it on manually. It simply came with strap for surfers to mount it on their wrists. There’s quite a leap between that origin story and the astounding promo videos GoPro makes today, which for me is a little part of their charm.

(Image credit: GoPro)

Okay, that’s enough misty-eyed nostalgia for now. What exactly are we expecting to see from GoPro and DJI today?

GoPro is expected to overhaul its action cam lineup in quite spectacular fashion. The launch teaser it released yesterday shows two cameras under the Hero 11 name – a standard model that looks similar to the Hero 10 Black and a smaller one that looks like the rumored Hero 11 Black Mini.

This would be the biggest change to GoPro’s lineup for a few years. The Mini, which has appeared in leaks from WinFuture, would presumably be the new entry-level Hero model. Or could the current Hero 10 Black get a price drop and take that title instead? We’ll find out in just under an hour and a half.

These leaked images from WinFuture suggest the Hero 11 Black will look almost identical to the Hero 10 Black. (Image credit: WinFuture)

Some might find it disappointing that the Hero 11 Black looks almost identical to the Hero 10 Black, at least in WinFuture’s leaked images. If those images are correct, then it’s hard to see any physical changes from today’s model, which itself was almost identical to the Hero 9 Black, barring a tougher lens.

But I’m not so bothered. While it’d have been nice to see a innovations like an edge-to-edge display or even a second lens, GoPros are practical, pocketable tools. And any additional features will likely have knock-on effects to battery life and usability. 

For me, the classic Hero design is now tough to improve on. But I’m really interested to see what’s changed inside – and also how much GoPro has managed to squeeze into that mini version. If there aren’t too many compromises, and it’s cheaper than the Hero 11 Black, it could become GoPro’s most popular model. 

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